I was tasked with creating an in store campaign promoting the most popular produce items in winter to celebrate and advertise them. I worked closely with our sales team and Farmers' Market team to see what items are in season and popular in winter. One of the most colorful, popular, and profitable categories is citrus. 

I needed to create videos for our tv's and our large Jumbotron along with signage throughout the warehouse and at registers that would carry a cohesive theme throughout. I did not have enough time allocated to create new photographs and assets. I needed to stick with current photography already on our app and website along with already made assets available in Canva in a way that looked cohesive. I also had to use Canva to save time and make the files accessible to team members that are unfamiliar to the Adobe Suite.

After offering multiple designs with different styles ranging from dark and elegant, to classy to bombastic, we settled on a clean and fresh style. This best reflects the fresh invigorating experience you have as a chef when using quality citrus items in season in winter.

Below is a screenshot of my original brainstorm file as I gathered assets and placed them together. I was responsible for the entire promotional campaign including gathering of assets, planning, copywriting, designing, printing, and scheduling.